If you rock at what you are doing you will have a lot of referral clients as the word spreads fast, especially if you offer affordable pricing your schedule will be full before you know it. However, if you are starting from scratch the mouth-to-mouth advertising can be on top of the range but there are only so many people that are getting married so it will take some time. In the meanwhile, there are plenty of other ways to attract clients so let’s look at a few of them.
Build a Website
Your first step should be a website with preferably your portfolio, so make sure to have an assistant that shoots a video while you are singing at a wedding and showcase them on your website. Your website won’t attract visitors from the search engines immediately but you will have something to show new prospects.
Hire a Search Engine Optimizer
Most people don’t have a clue of how to rank a website so you want to hire someone for this or you might damage your website when doing it yourself. Yes, there is plenty of information for free on the web, but there’s also a lot of misinformation so you can be penalized before you know it.
True SEO experts aren’t easy to find but the ones that know what they are doing can move you up in the rankings, first by applying basic on-page SEO like optimizing your pages for the keywords you like to rank for and improving the page load speed so that your website loads in the blink of a second. After that, it’s time to move on to the off-page SEO aspect which means building links from relevant sources.
Add Yourself to Listing Sites
Lead generation is a hot item among digital marketers and some of them have done a great job setting up databases of wedding singers in the UK, US, or where ever you are based. For a fee, you can add yourself to such sites so that you’re immediately visible on the top of Google. The age-old rule still applies, the more often people see your name/site, the higher the chance they hire you so add yourself to as many sites as possible, examples are: AliveNetwork.com, LMMUK, Headliner.io, and many more but for now I just provided you with the three that show up on the first page of Google for a guaranteed flow of leads.
Create a Youtube Channel & Instagram Account
Facebook is trying to take over Youtube, good luck at that, by using Instagram and Instagram stories, encouraging people to take videos. Well, that’s where you can showcase your talent as well so use both platforms. For an even wider reach, both offer sponsored ads where you either pay per click or per view so that’s another solid way to show what you’re capable of and generate new clients at the same time so don’t miss out on those. Also, it’s easier to rank a Youtube video vs ranking your own website.
Get Featured in a Wedding Magazine
If you are unknown they won’t feature you but everything has a price and the same applies to online and offline magazines. You can get yourself featured for a few thousand dollars depending on the popularity of said magazine so this is definitely an option if you have the budget.
Summing It Up
I just provided you with the most effective methods to grow your business from scratch, now it’s just a matter of doing it. Most people start with I can’t do it, then switching to I want to do it. Soon after that, they wonder how to do it, well we just explained to you how to do it. Then it’s time to convince yourself going from I’ll try to do it, I want to do it, and finally, I will do it and the success will automatically follow.